We all know how bulk email software is important for running successful bulk email marketing campaigns. Bulk email software really makes email marketer’s life easier – it automates all kinds of email searching, email list management and email sending processes, so email marketer can focus only on strategy planning and idea and business model improvement. Bulk email software even tracks bulk email campaign statistics and allows detecting which of the bulk email campaigns works best and which should be suspended or optimized.
It’s a real art to find the bulk email software that fits your bulk email marketing needs best. As for me, there 3 general types of bulk email software – email services, stand-alone software and all-in-one stand-alone software (so called studios). It all really depends on email marketer’s needs – some need the software to be installed on the PC, some want to pay subscription fees and use it only when he really needs it, some want all-in-one packages that can be launched anytime for all kind of email marketing activities.
But how to find out which kind of bulk email software will work best for you? I will try to describe how I see it, and I hope this will help you to find your perfect bulk email software variation.
1. If you are an in-house email marketing specialist than I guess email service is the best for you – you have an account, which can be accessed by everyone in your company (or that can be shared), you have all the technical things ready (no need to setup SMTP, no need to operate additional software or servers). It’s like a blast-ready weapon that’s always armed – you just pay monthly fees for using it.
2. If you are an in-house marketing specialist, but not an email marketing expert, you may find all-in-one software packages optimal. It’s easy to set up campaign using such software – get emails, manage them, prepare content, send it. Also built-in tracking and statistics modules are really helpful. Usually such email studios cost like a 6 months of email service. But it definitely pays off.
3. If you are a money maker or individual email marketing specialist you may find stand alone software or all-in-one packages useful – it’s easy to customize such packages – you can pick only the most useful pieces of software, in example email harvesters –to find new leads and contacts. Also money makers like to mix software, so stand-alone ones will really fit their needs best. You can easily manage email lists with one kind of software and send them via other one – there is no limit on this.
And the bulk email marketing trick – you can easily use crawled email lists or rented ones, all you need is include an unsubscribe link below and mention your real address in the end of the email. This is how you can legally contact thousands of new leads and remember, you need to stop contacting someone if he’s unsubscribed from your list. Also you can’t bother such leads with many mailings, it’s enough 1-2 mailings to ask them to join your list – and then you will be able to contact them with the info they want, and that will really boost your business.